By Saskia Faulk,Jean-Claude Usunier
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all international locations. for firms and firms in all places, the query is not any longer no matter if to do so on HIV/AIDS yet which activities to take. Complete with a magnificent assortment of complex heritage and examine on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case stories of managers around the globe confronted with difficult HIV/AIDS-related administration judgements. AIDS and Business will fascinate the basic reader looking an realizing of the HIV/AIDS pandemic and to the complicated reader trying to boost a extra refined figuring out of the influence of the disease.
The case stories during this quantity, set in 9 nations, aspect the issues facing companies working in parts the place HIV/AIDS occurrence is transforming into. the themes discussed include knowing the function of social and cultural components within the unfold of HIV, different firms and associations battling the epidemic, designing an HIV communications crusade, HIV checking out, moral matters, advertising ethics and CSR, condoms advertising, and designing an HIV place of work software. necessary as a source on HIV/AIDS and company, a collection of case reports, or a coaching instrument, this publication encompasses a distinctive diversity of tools for learning to appreciate the epidemic, designed from a grounded and useful enterprise perspective.
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AIDS and Business (Routledge Advances in Management and Business Studies) by Saskia Faulk,Jean-Claude Usunier